壹臻中古 | The Story of Vintage

Project Information | 项目信息

Project Name：壹臻中古奢侈品商店

Project Location：中国  重庆

Project area：130㎡

Design institution：简璞设计·JSD

Design Director:：文超

Design assistant：危环 曾薇薇

Space photography: 刘星昊

如果说，我们所设计的第一家中古商店（方木），是为了阐释中古这一行业在内地消费文化背景下的市场认知定位，以及应该有的呈现方式。那么「壹臻」所要表达的，更多的是在这一市场认知下，去探索消费端的真实诉求。而这一诉求，将从商业逻辑本身出发去做诸多探索。一家真正的中古商店，在抛开一切所谓的主题与概念后，如何成为一家合格的“商店”，才是本案的内核。

The first Vintage luxury store (FM Vintage) we designed is to interpret the real cognitive orientation of the Mid-century modern style market in China and what should be presented . So what TEH ONE Vintage wants to express is to explore the real demands of this market in this cognitive system. And this appeal will be explored from the business logic itself.  The core of this case is that a real mid-century modern store is to think about how to be a qualified "store" after throwing away all the so-called themes and concepts.

作为初创品牌的「壹臻」，其首家门店位于重庆市南岸区弹子石老街，是一栋仿民国式的独立建筑。其物业本身，具有较强的年代感，这无疑是为该中古门店的视觉呈现，创造了一定的基础条件。但也正是因为其突出的民国建筑形象，又为我们力求创新的空间设计，造成了不小的物理环境障碍。再加上山城特有的地理因素，该物业背靠山体，面朝高墙，且商业环境的主交通流线并未与该物业产生直接的关联，甚至在主通道上，我们只能侧视其建筑的一角……这都成为了在设计之初我们所面临的挑战。于是，如何让过往的游客能关注到「壹臻」，并吸引他们进入商店，将是我们首先要解决的问题。

THE ONE is a start-up brand,their first store is located in Danzishi Old Street, Nan 'an District, Chongqing.

This is an independent building imitating the style of the Republic of China. The building itself has a strong sense of age, which undoubtedly creates certain basic conditions for the visual presentation of the store.

However, it is precisely because of its prominent architectural image of the Republic of China, which bringing us some condition obstacles in design.

In addition to the unique geographical factors of the mountain city, the relationship between the property in the overall environment is the geographical state of facing the high wall with the back of the mountain.

And the main traffic circulation of the business environment has no direct connection with the property.

Even from the main corridor, only one corner of the building can be seen sideways.

Therefore, how to make the visitors can pay attention to and attract them into the store, will be the first important problem we need to solve.

依托于可利用的建筑外摆区空间，我们在保证原建筑不受破坏的前提下，进行了大胆的外部空间拓展与规划。在通过一系列建筑及景观化的设计干预后，我们不仅为原建筑创造了可供休息、停留、甚至是遮风避雨的外摆区域。同时，亦从引流的角度，还为该物业创建了一个视觉中心，即一个与原建筑完美共生的钢结构玻璃小屋。在玻璃小屋内，我们运用蒙太奇的处理手法，大胆且夸张的放置了一盏超大的复古水晶吊灯，这盏吊灯几乎填满整个小屋，在灯光的加持下，尤其引人瞩目。

Relying on the available space of the building's exterior zone, we made a bold exterior space planning without damaging the original building.

Through a series of architectural and landscape design, we not only created outside area for the original building for rest, stay and even shelter from the wind and rain.

At the same time, at the level of attract customers, a visual center is created for the property, a newly built steel structure glass shed that perfectly coexists with the original building.

Inside the glass shed, we did a montage, hanging an oversized bold and dramatic retro crystal chandelier, which almost fills the entire house, is especially eye-catching when supported by light.The light filled almost the entire shed and was especially eye-catching when supported by the light. 

这一超级戏剧化的设计的目的，就是让来往的游客看到壹臻，靠近壹臻，坐下，或者走进去。只有这样，壹臻，才会有更多的可能，更多的故事。

The purpose of this series of design is to let the visitors see The One, get close to THE ONE, sit down or walk in. Only in this way can there be more possibilities and more stories.