大繁至简 · 返璞归真
Project Information | 项目信息
Project Location：中国 重庆
Design assistant：危环 曾薇薇
Space photography: 刘星昊
The first Vintage luxury store (FM Vintage) we designed is to interpret the real cognitive orientation of the Mid-century modern style market in China and what should be presented . So what TEH ONE Vintage wants to express is to explore the real demands of this market in this cognitive system. And this appeal will be explored from the business logic itself. The core of this case is that a real mid-century modern store is to think about how to be a qualified "store" after throwing away all the so-called themes and concepts.
THE ONE is a start-up brand,their first store is located in Danzishi Old Street, Nan 'an District, Chongqing.
This is an independent building imitating the style of the Republic of China. The building itself has a strong sense of age, which undoubtedly creates certain basic conditions for the visual presentation of the store.
However, it is precisely because of its prominent architectural image of the Republic of China, which bringing us some condition obstacles in design.
In addition to the unique geographical factors of the mountain city, the relationship between the property in the overall environment is the geographical state of facing the high wall with the back of the mountain.
And the main traffic circulation of the business environment has no direct connection with the property.
Even from the main corridor, only one corner of the building can be seen sideways.
Therefore, how to make the visitors can pay attention to and attract them into the store, will be the first important problem we need to solve.
Relying on the available space of the building's exterior zone, we made a bold exterior space planning without damaging the original building.
Through a series of architectural and landscape design, we not only created outside area for the original building for rest, stay and even shelter from the wind and rain.
At the same time, at the level of attract customers, a visual center is created for the property, a newly built steel structure glass shed that perfectly coexists with the original building.
Inside the glass shed, we did a montage, hanging an oversized bold and dramatic retro crystal chandelier, which almost fills the entire house, is especially eye-catching when supported by light.The light filled almost the entire shed and was especially eye-catching when supported by the light.
The purpose of this series of design is to let the visitors see The One, get close to THE ONE, sit down or walk in. Only in this way can there be more possibilities and more stories.