玫瑰岛 ROSERY SHOWROOM | 卫浴展厅 2022

ROSERY

玫瑰岛

BREAKTHROUGH

破局

当新的设计面对所谓的行业标准或者示范样本的时候。无疑是对设计最大的桎梏。所以，当我们接到玫瑰岛这种产品类别多样且姿态、大小各异的卫浴集合展厅设计任务时，第一个要解决的问题，便是新的展示形象如何搭建？但“新”并非指单一的视觉感受，而是在保证充分展示产品特色，营造更加合理的动线环境下，所构建的一个“新”的营销场所。因此，传统堆砌式的产品展厅和不尊重产品本身的“网红”展厅形式，都不是我们可以借鉴的方向。而我们所要构建的新模式，第一步，便是平衡。

When the new design is faced with the so-called industry standards or model samples. It is undoubtedly the biggest shackle to the design. Therefore, when we received the Rosery such a variety of product categories and posture, size of the bathroom collection showroom design tasks, the first problem to solve, is the new display image how to build? But "new" does not mean a single visual feeling, but to ensure that the full display of product features, to create a more reasonable dynamic environment, the construction of a "new" marketing place. Therefore, the traditional stacked product showroom and the "Netflix" showroom form that does not respect the product itself are not the direction we can learn from. And the first step of the new model we want to build is balance.

BALANCE

平衡

平衡的首要问题，是需要结合该展厅产品结构比重，以及功能用途、形象效果等多方面因素，合理的在有限物理空间里进行有节奏的区域划分。从而保障，各类别产品既能得到充分的展示，又能通过视觉节奏的带动，让消费者按照我们预设好的参观动线，全面的、自然的了解完我们所要展示的全品类产品。同时，我们结合参观动线。亦设置了合适的休息、签约区域，从而进一步的平衡了以销售为核心的展厅设计目的。而外观展示面的设计，同样遵循了平衡的设计逻辑，退后的门厅，不仅更加友善，同时，我们也将常规的接待台功能取消，而是将所有品类的产品，结合实际应用场景进行了有效的组合。不仅做到了极好的应用示范，也让消费者通过外观展示面的设计，快速了解到该展厅的营销内容。从而进一步促进销售的可能，满足最基本的商业逻辑。所以，平衡的目的，不仅仅是解决产品结构的规划、展示，也是在满足视觉美学与一切以营销为目的之间的平衡关系。

The primary problem of balance is the need to combine the proportion of the exhibition hall product structure, as well as functional use, image effect and other factors, reasonable in the limited physical space for rhythmic regional division. Thus, we can ensure that all kinds of products can be fully displayed, but also through the visual rhythm of the drive, so that consumers in accordance with our pre-determined visiting line, a comprehensive, natural understanding of the full range of products we want to show. At the same time, we combined with the tour route. We also set up suitable resting and signing areas, thus further balancing the purpose of the showroom design with sales as the core. The design of the exterior display surface also follows the same balanced design logic. The receding foyer is not only more friendly, but also we have eliminated the regular reception desk function and combined all categories of products with the actual application scenarios for an effective combination. Not only does it achieve an excellent application demonstration, but also allows consumers to quickly understand the marketing content of the showroom through the design of the exterior display surface. Thus further promoting the possibility of sales and satisfying the most basic business logic. Therefore, the purpose of balance is not only to solve the planning and display of product structure, but also to satisfy the balanced relationship between visual aesthetics and everything for marketing purposes.

MANIPULATION

手法

正因为我们前面所提到的，该展厅产品类别繁多，且都是空间主角。所以，在搭建这一展示场景时，炫技的表现方式显然不适宜于该空间。所以我们运用了大量的线条、结构关系，将形态各异的产品进行了有效的关联与统一。大面积的涂料成为主体材质，建筑化材质的特性，也让空间也显得更加纯粹。但质朴的涂料并非是唯一的质感表达，为了更好的氛围营造及凸显产品的特点，石材、岩板等卫浴空间里常见的元素，也被赋予在空间之中，旨在进一步提升产品品质张力。而在灯光的处理上，考虑到淋浴隔断的产品特性，我们将泛光源设置在了情景间内部，降低了外部环境光照强度，让光透过玻璃，呈现在消费者面前。再一步强化产品品质，提升消费者吸引力。

Just as we mentioned earlier, the showroom has a wide range of product categories, and they are all the main characters of the space. Therefore, when building this display scene, the showy way of expression is obviously not suitable for this space. So we used a lot of lines and structural relationships to effectively relate and unify the products with different forms. The large area of paint becomes the main material, and the architectural material characteristic also makes the space appear more pure. But the rustic paint is not the only expression of texture, in order to better create the atmosphere and highlight the characteristics of the product, stone, slate and other common elements in the bathroom space, is also given in the space, designed to further enhance the quality of product tension. In the processing of lighting, considering the product characteristics of the shower partition, we set the flood light source inside the scenario room, reducing the intensity of light from the external environment and allowing the light to pass through the glass and present in front of the consumers. Further strengthen the quality of the product and enhance the attractiveness of consumers.

RETURN
回归

所以，玫瑰岛成都展厅的设计，是一次对于商业本质的回归。是满足真实诉求下的一种尝试与平衡。

Therefore, the design of the Chengdu showroom of Rosery is a return to the essence of business. It is an attempt and balance to meet the real demands.